Mistake 1: Pricing based on emotion instead of data. Your home is worth what a qualified buyer will pay for it in today’s market. Not what you put into it. Not what your neighbor told you theirs sold for. The comparable sales within a half-mile radius in the last 90 days tell the real story.

Mistake 2: Skipping professional photography. Over 95% of buyers start their search online. Listing photos taken on a phone, in poor lighting, or with clutter visible will cost you showings. Professional photos are not optional — they are the single best marketing investment for any home sale.

Mistake 3: Limited marketing exposure. If your agent’s marketing plan was “list it on MLS and see what happens,” that is not a plan. Effective agents run digital ad campaigns, host open houses, network with buyer agents, and promote listings across multiple channels.

Mistake 4: Ignoring showing feedback. If buyers visit and leave without making an offer, their feedback matters. “Overpriced for the condition” or “layout doesn’t work” are data points, not insults. Agents who do not collect and act on feedback are wasting your time.

Mistake 5: Poor availability for showings. Restricting showing times or requiring 24-hour advance notice eliminates spontaneous buyers — who are often the most motivated.

Getting It Right the Second Time

At Sloan Properties, we start with the data. We pull every comparable sale, every active listing, and every expired listing in your area. Then we build a pricing and marketing strategy based on what the market is actually doing — not what we hope it will do. If your listing expired and you want a different result, call us at (407) 961-7720.

Pricing: The number one reason homes sit on the market is overpricing. Buyers in Orlando and Orange County have access to the same data agents do. If your home is priced above comparable sales, buyers skip it. Every week on the market above the right price costs you leverage.

Presentation: First impressions are made online before a buyer ever walks through the door. Low-quality photos, cluttered rooms, or deferred maintenance visible in listing images will reduce showing requests dramatically.

Marketing: Putting a home on the MLS and waiting is not a marketing strategy. Effective marketing includes professional photography, targeted digital advertising, open houses, and direct outreach to buyer agents working in your area.

What to Do After Your Listing Expires

Take a step back and evaluate honestly. Was the price right based on actual comparable sales — not what you hoped to get? Did the agent provide professional marketing materials? How many showings did you get, and what feedback came back?

At Sloan Properties, we offer a no-obligation second opinion for homeowners whose listings have expired. We will walk through the data, show you what comparable homes actually sold for, and give you an honest assessment of what it will take to sell your home. Call (407) 961-7720 or visit sloanproperties.com/contact-us.

Frequently Asked Questions

Should I relist with the same agent?
If you are not confident in the agent’s strategy, pricing judgment, or communication, it may be time for a change. Interview at least two other brokers before relisting.

Do I need to lower the price?
Not always, but usually. If the home sat for months without an offer, the market is telling you something. A fresh price combined with better marketing can change the outcome entirely.

How soon can I relist after expiration?
Immediately. There is no waiting period. However, relisting at the same price with the same photos rarely produces different results.